Month: July 2021

21 Top Marketing Mistakes Small Business Owners Make.

The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and development, which fits each unique business’s need. There are many ways of developing and marketing for any business, but first let’s find the true concept and definition of marketing.

Marketing definition:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

1- Thinking advertising is marketing:

The biggest mistake most of the business owners make is to think advertising and spending money is the only marketing way exist. This group only focuses on advertising, which when the desire result is not achieved at the end of the month, they complain of how much money they wasted away. Advertisement is merely one of many ways of marketing.

2- You don’t enjoy what you do:

As stated above Marketing has many ways and approaches. The main marketing for your business is to love what you do. Nothing is better than your “Love what you do” attitude since it brings out your creativity, shows your talent and tells everyone how devoted you are to your business. Your daily positive attitude defines the successful future of your business. The love of your business construe in your daily interaction with new clients, employee’s moral and making important and effective marketing decisions. To be a good marketer for your business, first rule is your love for what you do.

3- Don’t have a good business plan:

What is business plan?

“A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement”.

Having a business plan is like having a map. Many businesses start their business ignoring this very effective tool and get lost in the middle of the road. Every business plan states the exact details of the business’s concept and outlines clearly the marketing strategies, profit and loss, demographic, place of business, finances and targeted niche market. In order to make a solid business plan:

A) Know your business inside and out

Knowledge of your business is important to know the answer to all the categories of business plan. If you do not know the concept of your product or service, business plan and the pillar of your business does not exist.

B) Study, analyze and scrutinize

When you know the back and forth of every detail in your business, you can access all the required information needed to project your business in a business plan. In order to access all this information you need to study, analyze and scrutinize every file and information in libraries, city records and valid informative site on the Internet.

Best Small Business Tips and Ideas?

Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.

10 basic tips essential to start a business successfully.

Tip 1: Get inspired and Love your idea

Every business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.

Tip 2: Do Your Research / learn everything about the business

You’ve recognized your big idea, now it’s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.

You can identify this need in many ways by doing research, focus groups, and even trial and error.

As you search the market, some of the questions can be:

• Is there a need for your anticipated services or products?
• Who needs it? (Target Costumers)
• Are there other companies offering similar services or products right now?
• How is the competition?
• Can or how will your business fit into the market?

Tip 3: Make a Business Plan

You need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.

Even if you don’t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.

In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.

Tip 4: Planning Finances

Opening a small business doesn’t have to involve a lot of money, but it will involve some investment.

There are a number of methods you can fund your small business:

• With Small business grants
• By Financing
• With Small business loans
• Or Angel investors

You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.

Tip 5: Business Structure

Your small business can be an individual ownership, a partnership, a limited liability company (LLC) or a corporation. The business structure you might choose will impact in many factors from your business name, to liability, and how you file your taxes.

You can choose an initial business structure, and with time re-evaluate and change your structure as your business grows and needs to be changed.

Tip 6: The Business Name

The name you choose plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the possible consequences as you explore your options and select your business name.

Once you have selected a name, there is the need to check if it’s trademarked, currently in use and if stills free you will need to register it. A individual proprietor must register their business name with either their state or county clerk. Corporations, LLC, or limited corporations usually register their business name when the creation paperwork is filed.

These days you need to have a website, so please don’t forget to register your domain name once you have selected your business name. The best domains and more valuable online are the ones ending with .com.

Tip 7: Licenses and Permits

There are a range of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are placed. You will need to inquiry what licenses and permits apply to your business during the initial process.

Tip 8: The Business Location

Setting up your place to work is essential for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to reflect about your place, equipment, and overall setup, and make sure your business place works for the kind of business you will be doing.

Tip 9: Accounting System

One of the most essential systems for a small business is an accounting system. Your accounting system is essential in order to build and manage your budget, set your charges, conduct business with others, and file your taxes. You can set up your accounting system by your own, or hire an accountant to take away some of the work.

Tip 10: Promote Your Small Business

As soon your business is up and running, you need to start attracting customers. You’ll want to initiate with the essentials by writing a single selling offer and building a marketing plan. Explore as many small business marketing ideas as you can so you to choose how to promote your business most successfully. Completed these business start-up actions, you will have all of the most important small business bases protected, and be prepared for small business success.

How To Start A Service Business.

Setting Up A Service Based Business For Beginners

Although there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.

This distinction allows the individual to then decide of the accompanying tools that should be chosen for the purpose of enhancing the business experience and also to contribute positively to the ease of running the business entity.

Most service based forays are labor intensive which the business entity revolves around. This is either packaged as the selling of expertise in a particular field or the selling of the actual “engines” that produce the desired outcome that bring in the revenue.

Either way the quality, efficiency, attention and detail that is exercised within the business are the eventual elements that are going to make or break the business foray into the revenue churning mechanism.

Basically offering the time frame required to create a particular service or to provide the content of the project itself is how the cost factor is calculated and the profits are gained in the service based business.

Therefore, the individual would have to factor in the cost of business entity by the labor intensive tool it provides, in order to provide a suitable base line for the eventual calculation of the profits and the pricing suitable to be demanded.

Alternatively the value of the service based business can be calculated on the value of the service being provided in a consultancy capacity which is evaluated against the insights the said service will bring to the company with the intention of creating a system thereby the said company is able to save or be more cost effective.

Being able to identify a suitable and good service based company is very important if the new business or existing business owner intends to hire its services to help enhance the site’s potential.

Identifying the characteristics of a particular service based company and matching them to the needs of the site in question will allow the business owner is make an informed decision of the merits of the chosen service.

Do Your Research First-

Customer perception of a company is very important to the progress and eventual success of any business endeavor, therefore it is very important to be able to identify the appropriate service based one to best suit the individual’s needs.

Being able to provide good service should always be the prime concern of any business entity especially if its revenue earning power depends on this one factor.

Market research is often the best way to identify the companies that have good track records and are capable of delivering what they promise.

This information can easily be sourced over the internet as these companies will be active in presenting their achievements for all interested parties to view.

It is also an excellent platform for potential clients and competitors alike to note the merits of the presenting service based company.

Being well-placed on the search engine rankings will allow the service based company to be more visible and thus make it easier to garner the intended customer base to ensure its consistent success.

The features of a good service based company would have to include the value added by the business entity from the input stage to the output stage where the results are then measured by its success rates.

These input stages are often regarded as the commodity phase and the processes that it is designed around have to ensure the successful output stage which is where the end desired results are more than adequately met.

Making a sale or pushing a business proposition is never an easy task to accomplish for some, therefore having the relevant assisting tools at hand should provide the individual with some encouragement to see the process to success.

Marketing Skills-

The following are some tools that can prove to be of great assistance to any individual intending to beef up their marketing skills:

Making use of as many online tools as possible to promote the business or product intended is one way to start the enhancement of the marketing skills venture.

Using blogs to create the interest and visibility for the item is something that should be considered as this is one way to get the attention of the target audience without much cost incurred.

Working together with others is another way to beef up an individual’s marketing skills. Being part of a team effort where the individual’s talents and contributions are noticed and acknowledged is definitely an encouraging factor and helps the individual to be more adventurous and keen on honing his or her skills further.

Availing one’s self to be listed on freelance job sites is also another way of beefing up the marketing skill of an individual. The fact that the visibility factor the site can bring to the individual will help the person focus more on ensuring the eventual connections made are optimized and locked in at the earliest opportunity.

Social websites are also a good platform to introduce one’s marketing skills to the masses.

Because of the competitiveness of all the participants in this particular platform the individual will subconsciously be forced to step out and ensure his or her participation leaves a positive impact on the interactions.

Showcasing all the positive skill of the marketing process will eventually earn the respect and attention of others looking for such services.

Create Your Website-

Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.

The following are some guidelines that will help ease the process:

Registering the suitable domain name is the first step to take when designing a website.

The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such as.net,.com,.org.

The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.

Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.

The follow up step would be to point the domain to the web host in place.

This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.

Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user-friendly always.

Last but by no means the least, would be for the individual to organize the website.

This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.

Top Tips For New Video Poker Players

Of all the hands dealt only 21% are winning hands. It’s truth of video poker. The rest, which is 79%, are losers. The profitable video poker player knows what he must do with 70% of the hands dealt so that it becomes a winner.

There are some effective video poker tips in this article. Build your video poker strategy accordance to these tips. It increases your chance to get profit playing online or offline video poker.

Find a machine that pays 9 for a full house win and six for a flush win. It’s very important!

Find and play on the video poker machine with the lowest bet amount if you are a new player. Wait until you get better before playing on the higher bet video poker.

Take time to read every hand you get. Remember you’re not playing against another person, it will not intimidate you for playing too slowly.

Players don’t recognize that the jack is the most important card in the deck, not the Ace. A Jack gives you a lot more lucrative hands than an ace.

The variety of video poker you can play is almost endless, but all have their own pay tables that need specific strategies. The best way to start learning is to limit your choices to two.

Improve your game by playing on a local computer or in online casino using play money. If you train this way, you get to test your skills with zero risk.

Here are basic video poker strategy tips:

1. Don’t ever hold a kicker with your pair. This reduces your payoff by 5%

2. Don’t draw four cards, if you can get a royal flush drawing three.

3. Always stay on a winning five-card hand except when drawing a royal flush with one card.

4. Never break a flush to draw a straight flush even with one draw.

5. Always break your flush to draw a royal flush.

6. Don’t break your straight to draw for a straight flush.

7. Don’t draw five, if you’re holding Jacks or better.

8. Never leave a ten on a four card draw.

And the main tip is control you bankroll. Video poker and all other gambling games are entertainment. I know that Lady Luck comes to players who enjoy playing video poker.

YouTube Marketing – Creating New Videos

If you’ve heard about YouTube and are very interested into getting on this site to promote your products and services, then you should know that you’re making a great choice. YouTube can help you to market your products and services online simply and easily, and it can boost your website traffic and hits in a very short period of time.

If you want to start using YouTube for your business, all you need is a good camcorder. You can record a video of yourself implementing a technique, and showing others how to use it. Or you can simply create a video that discusses some tips that your viewers will learn from.

You can go down to your local Walmart and pick up a nice camcorder for a small price. Don’t skimp on video quality by using a webcam or cell phone… be the professional that you need to be, and produce high quality videos that will be easy for people to see. Because when it comes to marketing on YouTube, if your video quality isn’t there, you’ll wind up losing a potential lead or customer who buys from you a lot. So keep this in mind.

If you’re someone who prefers not to be on camera, there is another option for you. You can use a free tool called “Camstudio” to record something called “screencasts”. A screencast is simply a video in which you record your on screen movements, all while narrating in the background.

Videos like these get good views also, but usually it’s not a simple upload job, and then receive thousands of hits to your video. You have to do quite a few things to get tons of targeted hits to your videos simply and easily. The people who have these types of videos up knows what they’re doing, and they are doing it very effectively.

Creating and uploading videos to YouTube isn’t a hard thing to do. All you have to do is to remain persistent with your marketing efforts, and focus on delivering high quality information that people will want to link to, and share with their friends. You never know when someone is enthused by the videos that you create.

You can easily build up a lot of views to your YouTube video if you know what you’re doing. I suggest you start practicing on creating YouTube videos, and how to make them receive a lot of hits, so that people can subscribe to your channel, and be updated whenever someone posts a new video.

Remember to either use a camcorder or use a free software like Camstudio. These two items will help you to create good videos that people will want to watch and look forward to each and everyday. You will even get some repeat visitors who enjoyed your content so much that they just couldn’t get enough of it.

Marketing on YouTube doesn’t have to be hard. If you want to have the utmost success as possible, follow these tips, and you will see that you efforts will pay off for you big time.

The Never-Ending Wait For Final Fantasy XIII – New Video.

Few new games online have seized the interest of the entire gaming world than the several parts of the Final Fantasy saga. Undoubtedly the fundamental franchise of Square-Enix, the Final Fantasy series has never failed to dishearten its rapaciously faithful followers with each and every game in the long running history of the title.

And currently, everyone keenly awaits the introduction of the new games online 13th chapter of Final Fantasy.

What was formerly advertised as a Sony PlayStation 3 special is recently announced as a dual release for the above-mentioned PS3 and Microsoft’s greatly successful console engine, the Xbox 360, at least for territories remote to Japan.

This new games Final Fantasy XIII begins in the hanging island-paradise of Cocoon in a futuristic field highly influenced by divine-like beings known as the Fal’cie. However, an opposite power, recognized as the Pulse, loiters below the Cocoon, scattering danger, obscurity and despair. Both the Cocoon and the Pulse are driven by their own crystals – high energy sources which have become a core in every Final Fantasy game – which in turn developed to core points of the looming clash which will act as the setting for the player’s adventures.

Excluding the crystals, common concepts just like other new games online are sure to return, similar to a character called Cid, flying ships, chocobos, leveling themes, beckoning and summoned fiends similar to the Ifrit and Bahamut, forceful fiends similar to Ultima, and destructive spells similar to fire, fira and firaga.

In this new games online, the persons behind the pictures are likewise just as recognizable. Motomu Toriyama, the director of Final Fantasy X-2 and the director and setting writer for Final Fantasy XII: Revenant Wings, will be the chief director of Final Fantasy XIII. Eiji Fujii, the movie director of Final Fantasy XII, will look after the fantastic CGGs of the 13th chapter. Isamu Kamikokuryo, who shared art directing duties for Final Fantasy XII, will have the lead for Final Fantasy XIII. And Kazumi Kobayashi and Yoshiki Kashitani, veterans of earlier Final Fantasy games, will return as the primary programmers for the latest release.

There is a lot to be excited about this new video game Final Fantasy XIII. The battle system is truly one of a kind. Gone are the arduous random encounters as well as the slow turn based system of earlier games. Final Fantasy XIII will employ an active encounter system that will act like a real time encounter system, much similar to the hack and slash games of today. The illustrations are said to be the top, not only when it comes to other entries in the installments, but also when equated to other games for this generation of engines.